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What Is an Independent Agent?
An independent agent is a person that sells insurance products from various companies in the insurance industry. Independent agents and brokers don’t work for a specific insurer. Instead, independent agents work for an insurance agency. So, they’re able to give their clients options when they’re looking for insurance protection.
How Do Captive, Direct Sales and Independent Insurance Agents Differ?
There are three types of insurance agents that each sell insurance differently:
- Captive agents only sell insurance for one company.
- Direct sales agents represent the insurance company they work for. As an employee of an insurer, they sell products directly to customers.
- Independent agents sell insurance products from many insurance companies.
Independent Agents
Independent agents sell policies from various insurance carriers.
When it comes to buying insurance, an independent agent can provide business owners coverage information from different insurers. Since not every insurance company is the same, they can compare business insurance coverage and pick the policy that best meets their needs.
Captive Agents
Captive agents only sell insurance for one company. They can either be independent contractors or an employee of the insurer.
Captive agents may have a salary or work on a commission where they receive a portion of sales they make.
Direct Sales Agents
Direct sales agents are usually employees of the company they sell insurance for.
For example, if a small business owner is looking for car insurance, they can go to an insurance carrier’s website or call the company to request a quote. From there, they can work with a salesperson of the insurer to cover their commercial auto insurance coverage.
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